Networking is a highly misunderstood activity. Business people feel it is for prospecting new clients. ITS NOT! It is for meeting people to find a few strategic alliances. A strategic alliance is someone that may speak to a potential client of yours and refer you to them and vice versa.
Here are a few tips;
1.Don’t try to sell. For most people it all ends tragically here. They mistakenly stroll into the industry conference or chamber of commerce meeting with the idea that they need to find someone to sell to. Don’t do it. It gives people the creeps. And it kills your real opportunity at these events–finding strategic partners.
- Give before you get. Don’t go with your hand out empty to your network. Not until you’ve made some deposits in your good will account. Build up your account first, by asking about them before talking about you.
- Ask questions.. Everyone says you need an elevator pitch to use when you meet someone at a networking event. But the way MOST people do it is, frankly boring.
It usually goes like this “Hi, I’m Bob, I’m an accountant…” or “Hi, I’m Bob with Enormicon, we specialize in scaleable solutions to strategic problems by finding synergy with customers, suppliers and partners”…Yuck! If you’re doing this, you’re boring and forgettable.
Ask a few questions to get the other person talking. What do you do? How long have you done that? What do you like the most about it? If I met someone that I thought would be a good referral for you, what would that look like?
- Set goals. Never attend a networking event without deciding how many strategic partners you’re going to meet. If you’re just starting, commit to two. As you get better, increase the number. When you hit the number go home, knowing you succeeded.
- Throw a rolodex party. Networking “rolodex parties” are get together‘s with key contacts every few months. Agree with your key contacts that you’ll meet for lunch and everyone will bring their contact list. You share lists, looking for people you can be introduced to.
- Make it easy to refer to you. So you’ve succeeded and you found a strategic partner who wants to refer people to you. She asks you “Who’s a good prospect for you?” And you say;
“Anyone who does ____________.” You’ve just killed your opportunity for a referral. Anyone = No one!
Instead, make a “Top 10 People I’d Like to Meet List” and give it to your strategic partners. On the list put specific people or specific positions within specific companies such as “Chief Software Architect, Microsoft.”
By focusing your partner, you’ll get exponentially better results and you’ll get them faster.
- Play matchmaker. Your job in networking is to match up people who can do business with each other or who can refer business to one another. Spend some time each week (put it on your calendar) to think about who you can match up within your network. Then make the introductions. I suggest a minimum of two each week.
- Say thank you. If you get a referral or introduction from someone, say thanks. Send a personal note (you get bonus points for cookies or Starbucks cards).
- Test alliances quickly. Don’t waste time on people who don’t understand that networking is reciprocal. If you’re giving and giving and getting nothing in return cut the relationship.
Often you can determine how the relationship will go during your first conversation. If you’re asking all the questions and the potential partner doesn’t show interest in what you do…politely move on.
- Understand that it’s net WORK. Its not NET-SIT, its not NET-EAT or NET-DRINK….It’s NET-WORK!
- Have a system. Make your life easy and have a system for starting conversations, for meeting with partners the first time, for following up and for making introductions.
Having a system does not mean you have to be rigid, just that you follow a defined set of steps. You’ll be more effective if you’re not reinventing the mechanics of networking at every event you attend.
What techniques work well for you?