Author - Greta Schulz

Do your prospects perceive you as a commodity even if you don’t?  Do they see you as the “yes I’ll consider working with you if you can give me a discount?”

Guess what, you’re the 20% guy (or girl….)

How do you know? They say things to you like, “things are tough and I’d like to give you a shot but you have to beat this price” and you fall for it. So here’s the question. If you are not always the cheapest and you have business, how is that possible? If everyone buys because it’s all the same and they’ll only switch with a discount, how does anyone have any business?

Today I worked with an insurance agency that gets it. Their top salesperson was giving examples of how he works with, or in some cases refuses to work with his prospects. Right from the beginning he is clear that he may not be able to save them money and may even be higher then they are paying now but he has the ability to bring a true consultative approach to the conversation and if they respect and are open to that he can do a true diagnosis of the situation.

Some of the prospects he talks to are quickly brushing him off. They tell him if he can’t save them money, forget it. He is so thankful when that happens. Why? Because time is the only true asset we have in sales and to save some by spending more time with qualified prospects is invaluable.

What does qualified mean? It doesn’t mean (for example) you call on organizations with a minimum of 200 employees only. Since they fit that criteria they’re qualified…no it’s much more then that.

1) Do they have needs that aren’t being met by there existing representative?

2) Are they willing to share these with you and openly discuss their situation; the good, the bad and the ugly?

3) Will they open their ” files” to you so you can do a true analysis and not hold back?

4) What will they do if you are not going to be the least expensive but solve some of the issues you uncover and give them a true assessment?

These are a few of the things that need to be dealt with when you prequalify a prospect. What are we really talking about here? Plain and simple we are talking about trust. Yes, trust.  This is the deciding factor in this or any other relationship. Without trust you have game playing, bidding wars and all around time wasters.

How is trust gained? Certainly not by telling them you are trustworthy.  Why not? Because people trust you based on your actions not what you say. It’s the way you work with them, the question you ask them and truly listening to what they say.

Don’t jump to a proposal, don’t promise them anything especially not too early and always pull back with questions like ” can you save us money? Can you give us better coverage’s or better service?”  Yes pull back.  The answer to these questions should be something like, ” I certainly hope so and that’s our goal but it’s too early in the process to really tell you any of that with confidence”

Scary? Yep I get it but start telling the truth, even if it hurts. Have the tough conversations with the tough questions. That’s where true respect and trust come from.  You sure don’t want to be the 20% guy, do you?

Is he or she balancing priorities properly? How do you even know?

A big dilemma faced by most executives is what is my sales manager doing and more importantly what should they be doing? It is a mystery but it shouldn’t be.

There are 3 priorities in my opinion that should always take the bulk of your sales managers time. Some are obvious and some not.

Priority one is hiring. Yes hiring. I am tired of hearing executives say to me, “well of course we have the regular 80/20 rule; 20 percent are really good and making their numbers consistently and the other 80 percent are inconsistent, one month up one down.” Why is this ok? Why is this an accepted practice?

The most common reason for this is a simple one. We have 6 territories to fill and we have sales people in each of the territories so we have no hiring need. What? Here is the question. If your sales manager or any of your salespeople told you they have a good amount of accounts right now, they are pretty happy with them and if they lose one, then they will look for another to replace it, what would you do? Most executives say to me, “Are you kidding? I would fire them.” Well that’s what you’re doing when you allow your sales force to stay stagnant with non-performers and look for replacements when someone leaves.

Looking for sales superstars is something that is ongoing and constant. If you found someone better then your best person tomorrow wouldn’t you find a place for them in your organization? Of course you would so why are you not constantly looking for that? Your sales manager should spend no less then 30percent of their time on all that is hiring; looking, phone interviewing, doing assessments, in-person interviewing etc.

Priority two is coaching. Who do we coach on our team to get the most from them? Where do sales managers spend their time, with A B or C players? Most would tell you with the A players to help close deals, then they would tell you with the Cs since they need the most work. I would tell you the B players will give you the biggest bang for your buck. Though this is priority two, this should take up about 40% of your sales managers time.

Lets first Identify what each of the players are. A players are typically about 20% of your sales force. They are consistently hitting their numbers, driven to continue on that path and don’t allow excuses to get in their way. B players are good strong salespeople, have good attitudes but really need some help to reach the next level and are open to it. Probably about 40% of your group.

The C players are excuse makers, blame others for their failures and are inconsistent in their sales numbers. They make up about 20% of your sales force. Also my own observation only, I often notice these are the reps that have been around for a long time and either have fallen in success and been ok with that or have always been average at best but have been in the organization for a long time so they have simply moved along. These are typically about 20% as well.

Spend time with B players. They want to learn and will take best to the coaching. Your ‘most improved’ nominees are sitting here.

Priority three is accountability. Keeping your sales people accountable is very important for several reasons. First of all if they can track what they are doing activity-wise, they can themselves track what is working what isn’t. In sales you are in some respects, in your own business. Sales people can create the amount of money they want to make and to help them by identifying what that looks like and help them analyze successes and changes they should make for the most success is the sales managers job. Additionally, we need to know for ourselves what it truly takes to make a success in a particular area of the business to create forecasts and projections. This should be about 10-20 % of their time.

Are You a Commodity?

Do your prospects perceive you as a commodity, even if you don’t? Do they see you as the person they’ll consider working with if you can give them a discount?

Guess what? You’re the 20 percent guy (or girl).

How do you know? They say things to you like: “Things are tough and I’d like to give you a shot, but you have to beat this price.” And you fall for it. So here’s the question: If you are not always the cheapest and you have business, how is that possible? If everyone buys because it’s all the same and they’ll only switch with a discount, how does anyone have any business?

I recently worked with an insurance agency that gets it. Their top salesman was giving examples of how he works with — or, in some cases, refuses to work with — his prospects. Right from the beginning, he is clear that he may not be able to save them money and may even cost more then they are paying now, but he has the ability to bring a true consultative approach to the conversation. And if they respect and are open to that, he can do a true diagnosis of the situation.

Some of the prospects he talks to are quickly brushing him off. They tell him that “if he can’t save them money, then forget it”. He is so thankful when that happens. Why? Because time is the only true asset we have in sales, and to save some by spending more time with qualified prospects is invaluable.

What does qualified mean? It doesn’t mean, for example, that you only call on organizations with a minimum of 200 employees. Since they fit that criterion, they’re qualified. No, it’s much more than that. Consider:

• Do they have needs that aren’t being met by there existing representative?
• Are they willing to share these with you and openly discuss their situation: the good, the bad and the ugly?
• Will they open their “files” to you so you can do a true analysis and not hold back?
• What will they do if you are not going to be the least expensive, but solve some of the issues you uncover and give them a true assessment?

These are a few of the things that need to be dealt with when you prequalify a prospect. What are we really talking about here? Plain and simple, we are talking about trust. Yes, trust. This is the deciding factor in any relationship. Without trust, you have game playing, bidding wars and all-around time wasters.

How is trust gained? Certainly not by telling them you are trustworthy. Why not? Because people trust you based on your actions, not what you say. It’s the way you work with them, the questions you ask them and truly listening to what they say.

Don’t jump to a proposal, and don’t promise them anything – especially not too early – and always pull back when questions like “Can you save us money?” and “Can you give us better coverage’s or better service?” come up. Yes, pull back. The answer to these questions should be something like: “I certainly hope so, and that’s our goal. But it’s too early in the process to really tell you any of that with confidence”

Scary? Yep. I get it, but start telling the truth – even if it hurts. Have the tough conversations with the tough questions. That’s where true respect and trust come from. You sure don’t want to be the 20 percent guy, do you?

Make sure ALL of the members of your sales team are commodities by getting your sales leader in tiptop shape! http://salesleadersalliance.com/

Being a leader is different from what most of us think it is. Most leaders are actually managers in disguise.

Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will really be able to help the other salespeople with their sales, and they already look up to her since she has always been a top performer.

Jeff comes to Sarah one day and asks her what to do about a customer who doesn’t seem to be making a decision, though he really likes their product.

“I’ve tried everything,” he confesses. “I’ve offered free delivery, a 10 percent discount – I’m just stumped.”

Sarah asks: “Can you get a meeting with the decision makers?”

Jeff says he thinks he can and Sarah says: “I’ll come with you and we’ll get it done!”

Jeff knows she will, and is eagerly dialing the phone and spending the commissions he is confident Sarah will help him win.

Real leadership is not managing. Telling someone what to do is absolutely not leadership. Neither is doing it for them. This reminds me of that old saying: “Take someone fishing and they’ll eat for a day. Teach them how to fish and they eat for a lifetime.” The idea of leadership is to get someone to self-realize what they can and should do to make some decisions on their own. Once they feel good about the answer they are looking for, they will continue to use that information and not have to “check in” with you before making that decision.

We often believe that, to be a good leader, you need to be outgoing and charismatic. That is often not the case. You may remember the old E.F. Hutton commercial. If you’re not familiar, it is a room of people talking, but, all of a sudden, E.F. Hutton has something to say and everyone stops to listen. Often, what happens is being a bit humble and a very good listener seems to really work well when it comes to leadership.

Some tips to create true leadership:

• Stop being a parent to your salespeople. If you think about how we grew up, we asked our parents questions (as curious kids do) and, as parents, they answered our questions immediately. As parents, they wanted us to know the answer. That’s fine, but we are not parents to our salespeople. Our job is not only to get the answer to them, but also to get them to engage with us by thinking about the answer themselves. When they engage in the process with us, it becomes more their idea.
• Help them feel empowered. The next time a salesperson says “What should I do about?” or “How do I …?” try this: “If you couldn’t reach me right now and needed to make a decision, what decision would you make?” The key here is that you should confirm whatever they say and, if it’s not right, you can say: “And in addition to that, you may want to say….” You need to be a soft place to fall so if their answer is wrong using this process, you can’t get upset with them – or they’ll never feel empowered again.
• Let them be involved in setting goals. I am always astonished when sales managers/CEOs set goals for salespeople without getting any of their input. If you want to get them engaged and feeling that the goals are not just for what the company dictates – which, by the way, are most often never met –this process should have the salesperson involved: What are their goals? What kind of money do they want to make and why? What activities will they commit to doing daily, weekly and monthly to achieve them? Give them the responsibility to come up with what they feel their goals should be, and have them put the proactive behaviors behind it. Then, review it together to see if it’s real. If it doesn’t meet your standards, then push them a bit: “Oh, I feel you are better than that. Don’t sell yourself short; lets relook at this.”
• Look realistically at their motivation. Are they making more money than they ever have before? If so, you often find that your salespeople are satisfied with the amount of money they are making, but you aren’ Meaning: The commissions they are making may be great to them, but they aren’t hitting the numbers you need them to hit. Motivation will come from them, not you, so make sure that there is always a carrot. If the carrot stops working, you may need to change the horse.

You can’t motivate anyone to do anything. You can only give them an opportunity to motivate themselves. It may be easier to just do it yourself in the short term, but remember: If you do that now, you will always have to do that. Burnt out much?