Tag - online sales training

5 Things; Getting ROI from Sales Training? Free White Paper


Unfortunately, too many businesses are currently caught up in the trap of being too focused on short-term cost-saving measures, rather than looking at the big picture and investing in their business. So, most are not putting their sales staff through a disciplined and strategically focused training program.


Today, they have to know exactly what to do to be successful in building their business. There is overwhelming focus on products and services, and not nearly enough time and attention being focused on the process of sales. The question is: Are you getting your ROI from training?


There’s a lot that goes into selling besides going out and making calls. Before, there was what I call low-hanging fruit that was easily gathered by salespeople who were nice and friendly. People liked them, and if they had a choice, they spent their money with them.


Today, people are a lot more selective about how they spend their money. They’re looking for professional experts, true consultants to help them build their business. Sales training should be more detailed than just an initial one-day training. Here are five things you can look at to build a successful sales force in this new economy:


Have the right management process in place. Organizations often take their best salesperson and make him the manager. This is a big mistake. If someone is an excellent sales person, they often have the traits that will make an awful sales manager. Management traits are very different than salesperson traits. It’s important to remember: Just because somebody is a good salesperson, it doesn’t mean she is going to make a good sales manager.

Focus on the salespeople’s activities. I often hear CEOs and sales directors say: “I don’t need to know what they’re doing when they’re out there,” “It’s not important for me to know what they’re doing every day” and “What’s important is to make sure that in the end they make their numbers.” That’s true. Activities are not just knocking on a door or picking up a business card and making a call. What it’s about is giving them the tools to help them understand what they are doing right and what to change.

Lack of true sales skills. We have often hired salespeople because, when they come in, they’re very friendly, very outgoing and we believe that personality will help them sell for us. That is absolutely not true. We need professionals who understand your products and services in a way that will help potential prospects ask the right questions to uncover what the real needs and the real depth of use would be. The depth of the question is what’s important, and the true professional salesperson understands how that value will be seen by the prospect, as opposed to a salesperson who is out there just being friendly and meeting people. It is not about glad-handing; it’s about being a true expert.

Lack of ongoing reinforcement. We tend to hire salespeople that have either sales experience or, more often, industry experience. Often, people with industry experience are bringing negative baggage with them. My recommendation: Find a process that you believe fits with your organization, that is the most professional and that you can track at every point in the process. Once you have that, have all of your salespeople use that process. It’s too difficult for you to manage salespeople when they each have their own way of doing things. They need to use their own personality and style, but within an approved process that matches well with the philosophies of your organization.

A poorly defined process. Make sure the process your sales department is using is the one that you feel most comfortable with. What are the pieces it should have?

First, it needs to have prospecting. There’s a variety of activities that people do, and you need to understand what your salespeople’s strengths and weaknesses are. They all need to have activities that need to be done all of the time, not just when they’re not busy.


The second thing is they need to prequalify every phone conversation. How often do they spend time in front of people that aren’t qualified – can’t make a decision, don’t have budget, don’t have enough money – and putting proposals out there and then following up. That’s not good for anyone.


And third: What are they doing when they are on the appointment? Are they actually interviewing the prospects, as opposed to just going in and telling them how wonderful the organization is and hoping they see an opportunity?


It’s very important to make sure the process is followed the way you want it to be. It needs to be an interview. After that, there needs to be a true discussion about dollars – about budget or investing. If that doesn’t happen, you don’t want to waste time on a proposal.


The next part of the sale process you want to look at is: Are they following up properly? Are they recapping the conversation and the commitments both sides made to move the relationship forward? Typically, a follow-up note or email from a salesperson says, “Thanks so much for the opportunity to speak with you. These are all the things we do, and aren’t we terrific?” That’s not what it should be. It’s a professional recap of what the conversation was, and the last step is your recommendation to the prospect based on what they said was important.


I hope that you’re taking your sales force, which is one of the most important things you have to grow your business, very seriously and spending time, energy and money on getting them trained properly. If not, you might as well just close your eyes, throw stuff against the wall and see what sticks. How’s that working for you?

Click Below for your FREE White Paper

5 Issues That Prevent Optimal Sales Performance


Don’t Take Shortcuts with your Sales


Ryan, a software sales rep, had been having a rough day. He’d been bombarded with questions from several customers and had gotten behind on work that he needed to finish before the end of the day. Then he got a call from Wayne, a prospect who introduced himself by saying, “I’ve heard great things about your engineering software package. I saw a demo about a year ago, and was not in a position to purchase it at the time, but since then it’s become very apparent that I need to integrate it into my system.”

“Wow,” thought Ryan “This will be easy. It’s about time something went right today.”

Then Wayne said, “I need to know about the cost, the tech support and how soon it can be installed.”

Ryan immediately went into his pitch. He discussed tech support in detail, covered availability and other options, and explained that the price was $12,000 with 30-day terms.

Wayne’s response was unexpected. He said that $12,000 was quite a hefty price tag and he needed a couple of days to think about all of this more carefully. He’d call Ryan back next week.

Ryan did a double take. “What just happened?” he thought. “This sale was in the bag, a sure thing, he really needs it and now he’s thinking it over? He said he needed the software right away.” And that was the end of the call.

So what happened? Ryan got lazy, plain and simple. He thought Wayne was sold. All he had to do was give him the info he needed, then write it up. He got fooled into assuming the sale without doing the work. He never got Wayne to talk about why he was looking now with seemed now to be a real priority about buying the software. The entire transaction was conducted at the intellectual level without any real understanding of the true need.images

So what happened? Ryan was lured into taking shortcuts. He mistakenly thought the prospect’s enthusiasm was as sure as a sale. No matter what, you need the time to qualify the prospect and make sure he’s real before giving out your information or making your presentation.

In Ryan’s case, a couple of questions would have made a world of difference. He might have said, “Before we discuss pricing, help me understand why this software is so important. I want to make sure the application is correct for you. Would you mind if I ask you a couple of questions?” Of course, you’re digging in to find out what is really going on. This is so important to gather before you discuss price so you can truly have an understanding of not only why they want the software but the consequence of not installing it.

Once you give away your information, whether on the phone, in a presentation or in the form of a proposal, you have given up any form of control and are literally at the mercy of the prospect.

Remember it’s not about the sale, it’s about the process.




Website Development by: