Category - online sales training

It’s All about the Process.

August 8, 2016

B2B, best sales speaker, best sales training, Business, Hiring, Marketing, online sales training, online selling, Sales, Sales Speaker, sales training, selling, Social Media, Top Sales Speaker, Uncategorized

It’s about the process

Ryan, a software sales rep, had been having a rough day. He’d been bombarded with questions from several customers and gotten behind on work that he needed to finish before the end of the day.

He then got a call from Wayne, a prospect who introduced himself by saying: “I’ve heard great things about your engineering software package. I saw a demo about a year ago, and was not in a position to purchase it at the time. But since then, it’s become very apparent that I need to integrate it into my system.”

“Wow,” Ryan thought. “This will be easy. It’s about time something went right today.”

Then, Wayne said: “I need to know about the cost, the tech support and how soon it can be installed.”

Ryan immediately went into his pitch. He discussed tech support in detail, covered availability and other options, and explained that the price was $12,000, with 30-day terms.

Wayne’s response was unexpected. He said that $12,000 was quite a hefty price tag and he needed a couple of days to think about all of this more carefully. He’d call Ryan back next week.

Ryan did a double take. “What just happened?” he thought. “This sale was in the bag, a sure thing. He really needs it and now he’s thinking it over? He said he needed the software right away.” And that was the end of the call.

So, what happened? Ryan got lazy, plain and simple. He thought Wayne was sold. He thought that all he had to do was give him the information he needed, then write it up. He got fooled into assuming the sale without doing the work. He never got Wayne to talk about why he was looking now, with what seemed to be a real priority about buying the software. The entire transaction was conducted at the intellectual level, without any real understanding of the true need.

So, what happened? Ryan was lured into taking shortcuts. He mistakenly thought the prospect’s enthusiasm was a sure sale.

You need the time to qualify the prospect and make sure he’s real before giving out information or making your presentation.

In Ryan’s case, a couple of questions would have made a world of difference. He might have said: “Before we discuss pricing, help me understand why this software is so important. I want to make sure the application is correct for you. Would you mind if I ask you a couple of questions?”

It is so important to gather this information before you discuss price so you can truly have an understanding of not only why they want the software, but the consequence of not installing it.

Once you give away your information – whether on the phone, in a presentation or in the form of a proposal – you have given up any form of control and are at the mercy of the prospect.

Remember: It’s not about the sale; it’s about the process.

Greta Schulz is known as one of the best top sales speakers and trainers in Florida. She has made a name for herself in the sales training and business training community. From her best selling books to her weekly updated blogs and articles she produces nothing but the best Sales Tips for you.

For more sales training tips and tools, or to ask her a question, go to www.schulzbusiness.com or email greta@schulzbusiness.com.

Are Salespeople Born or Made?

June 4, 2016

Greta Schulz

best sales speaker, best sales training, Business, Hiring, online sales training, online selling, Sales, Sales Speaker

Are salespeople born or are they made? I hear this question a lot. Surprisingly, the answer is “made.” Believe it or not, there are learned characteristics that help catapult success in sales. And they aren’t what you think.

First and foremost, when it comes to sales success, the two most important things you have to have are commitment and desire. You have to have the desire to be successful and the commitment to do whatever it takes to get there.

That being said, the other characteristics are based on beliefs and influence the ability to sell.

Here they are:

Takes Personal Responsibility: Someone who lacks this trait always blames someone else (the prospect, the competition, the economy) for his or her lack of success. He has an answer for everything and an external explanation for why he didn’t get the business. So how do you test someone to see if he’s got this trait? Ask this question:

“If the economy shifts downward fifteen to twenty percent, and your goals were based on last year’s figures, how should your goal numbers change?”

Can Control His or Her Emotions: Someone who lacks this trait takes things a prospect says personally. He gets excited over comments the prospect makes and does a lot of defending instead of learning why the prospect said what she did. To test for this trait, ask this question:

“If a prospect say’s she’s unwilling to work with us because of a bad past experience, but you know the company is different now and has corrected the problem, what would you do?”

The Way Your Salesperson Makes His Own Purchases: This is a huge clue telling you how about that person’s selling style. A salesperson that comparison shops will empathize with prospects who do the same. Typically, this person’s number one factor in getting a “good deal” is the lowest cost. That’s trouble. So how do you test the trait? Ask this question:

“When you’re shopping for a large purchase, what’s your process like?”

There’s a whole bunch of other characteristics, but these three are interesting because most employers don’t look for them. Instead, they look for someone who’s outgoing, a “real people person”. Not only is that a not what to look for, but it can hurt you because the salesperson’s underlying beliefs are unknown.

Oh, by the way… when you ask the questions posed above, these are the answers you want to hear:

They shouldn’t. Not at all. When the economy is good, salespeople are often “order takers”, rather than being true salespeople. Since it comes easy, they often forget (if they ever had it to start with) their real selling ability. The salesperson has to find a way to make sales happen and not accept that external factors are responsible. I wonder how your mortgage company would if you said this:: “The economy is down, so I’ll only be paying you 80% from now on.” Let me know how that one goes!
Find out why and what happened. The wrong answer begins with “Yeah, but…” and defends something that not only doesn’t work, but also doesn’t get to the root of the real problem. For you to find out, you have to dig deep and ask the right questions.
Their process should include things like deciding what he wants, going to one or two stores and buying it that day. Why is that important? Because the more research your salesperson does and the more comparison shopping they do overrides what you teach them about getting a commitment from the prospect. They believe in looking around and comparing and if it kicks in, they’ll empathize with the prospect that says, “This looks good! But I need to look at a few other proposals.” Translation: “I’m not interested in yours.”

So no matter how friendly and outgoing someone is, don’t confuse it with the characteristics of a good salesperson. If he has some of the above characteristics, he can be taught to sell—even if he’s the quiet and reserved type!

Top 10 Sales Mistakes

December 7, 2015

Greta Schulz

B2B, online sales training, online selling, Sales, Sales Speaker, sales training, selling, Top Sales Speaker

10) Not pre-qualifying a potential appointment before you commit to going on it. I still hear people sway, “I go for the appointment, if I can get on front of them I have a better chance of selling it”. You also have a better chance of wasting lots of time on nothing but an opportunity that has a high chance of going nowhere.

9) Not allowing the power of silence. Silence is an important tool in negotiation. It is powerful because most people are so uncomfortable with it that they will speak again before they allow the prospect to answer. When you ask a question, allow the prospect to have time to think about the answer. If you don’t, you have lost control of the conversation and more importantly, some people need time to think before answering, for those people, you have interrupted their train of thought. Stop talking!

8) Not uncovering the next steps clearly enough. Some of us are sharp enough to know that we should ask what the next step is when on a sales appointment but there is more to it then that. For example if you asked the question, “If I come back with a proposal you like, what will happen next?” (good question by the way) and they say, “we’ll move forward” you would probably assume that means sign the deal…are you sure?? Move forward could mean lots of things so make sure you understand what it is specifically.

Don’t assume it means sign the deal without asking because you know what happens when you assume.

7) Putting a proposal together before understanding all that should go in it. I am floored how many people still do the show up, ask a few questions and ask for the “privilege” to come back with a proposal. What exactly are you proposing? Don ‘t get caught up in the “if I can show them all the great things we do they will buy” syndrome. They will buy what is relevant to them and only then!

6) Not utilizing relationships they have in the community to form alliances to help get them introduced to a potential prospect at a higher level then they may be able to get to alone or by just cold calling.

5) Defending your product or service. If someone asks why you did something or your organization made a particular decision, don’t defend the decision, ask why they are asking? Don’t assume you know why. You can get yourself if deep trouble that way.

4) Not asking for a referral because you are uncomfortable. This is an unbelievable reality to me. The #1 complaint I hear from salespeople is they hate cold- calling. Then get yourself out of the cold-call business and start asking for referrals. The two reasons why we don’t get more referrals are: 1) we don’t ask and 2) we don’t ask properly! You must be specific about who and what you are looking for. No one knows better the
n you what a good referral looks like.

3) Don’t set an agenda for a meeting. If you are calling on someone and you go in with the attitude that you will “wing it” you are in trouble. No one respects your time if you don’t respect theirs. Set an agenda, discuss it with them at the beginning of the meeting and get their agreement. They will also be on the same page with you and not an adversary.

Don’t give the “features and benefits” of your product until you know they are relevant to them. Don’t assume they are because you “know his/her industry. Assuming is a mistake in many ways. The most damaging is not letting them tell you the issues they are having before you make your recommendations. Even if they end up being the same ones. People need to be heard.

not Shutting up.

Don’t Take Shortcuts with your Sales

October 22, 2015

Greta Schulz

B2B, Business, online sales training, Sales, Sales Speaker, Top Sales Speaker

Ryan, a software sales rep, had been having a rough day. He’d been bombarded with questions from several customers and had gotten behind on work that he needed to finish before the end of the day. Then he got a call from Wayne, a prospect who introduced himself by saying, “I’ve heard great things about your engineering software package. I saw a demo about a year ago, and was not in a position to purchase it at the time, but since then it’s become very apparent that I need to integrate it into my system.”

“Wow,” thought Ryan “This will be easy. It’s about time something went right today.”

Then Wayne said, “I need to know about the cost, the tech support and how soon it can be installed.”

Ryan immediately went into his pitch. He discussed tech support in detail, covered availability and other options, and explained that the price was $12,000 with 30-day terms.

Wayne’s response was unexpected. He said that $12,000 was quite a hefty price tag and he needed a couple of days to think about all of this more carefully. He’d call Ryan back next week.

Ryan did a double take. “What just happened?” he thought. “This sale was in the bag, a sure thing, he really needs it and now he’s thinking it over? He said he needed the software right away.” And that was the end of the call.

So what happened? Ryan got lazy, plain and simple. He thought Wayne was sold. All he had to do was give him the info he needed, then write it up. He got fooled into assuming the sale without doing the work. He never got Wayne to talk about why he was looking now with seemed now to be a real priority about buying the software. The entire transaction was conducted at the intellectual level without any real understanding of the true need.

So what happened? Ryan was lured into taking shortcuts. He mistakenly thought the prospect’s enthusiasm was as sure as a sale. No matter what, you need the time to qualify the prospect and make sure he’s real before giving out your information or making your presentation.

In Ryan’s case, a couple of questions would have made a world of difference. He might have said, “Before we discuss pricing, help me understand why this software is so important. I want to make sure the application is correct for you. Would you mind if I ask you a couple of questions?” Of course, you’re digging in to find out what is really going on. This is so important to gather before you discuss price so you can truly have an understanding of not only why they want the software but the consequence of not installing it.

Once you give away your information, whether on the phone, in a presentation or in the form of a proposal, you have given up any form of control and are literally at the mercy of the prospect.

Remember it’s not about the sale, it’s about the process.